Top 4 Ways To Apply Your Marketing Knowledge To Blogging

From the marketing perspective, a blog is not really that different from an “old-fashion” media form. Surprisingly, some people, including your typical business and marketing majors don’t know this. Sure, the medium has changed, but the same marketing principle is still valid. As marketers, we need to strike a conversation with our audience. The tools and knowledge gained from marketing classes can just as easily be adopted to be used on blogs. Below, I have compiled a list of the top 4 lessons that I believe you can take out of marketing class.

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Should Freelancers Be Blogging?

I wrote in a previous post on how freelancers could go about marketing their portfolio to potential clients. The first point made was that freelancers should try starting a blog of some kind which could include tutorials, resources and articles to attract people to visit in order to increase exposure. Without content, there is no reason for your portfolio to come up for the search terms you’d like on Google, less you look into SEO and do a bit of link building – although link building itself is useless without decent content, but more on that in another article.

Going back to the title of the post, the simple answer is yes, because there are a whole plethora of benefitting blogging could bring in terms of marketing to a freelancer’s portfolio.

I’m going to go into detail on what freelancers could potentially do with a blog if they choose to start one as an attachment to their portfolio.

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