A: Good question Michael! It can be tough to stand out in a crowd in any market or profession. While there is no one fail proof path to recognition, there are some steps you can take to assure you are doing everything you can!

#1. Network! The first step (after establishing your service) is to network. I’m not talking about finding anyone you can and shove your web address down their throat- but find those in your field and befriend them. They can certainly help get the word out.

#2. Don’t make customers, make clients! Treat every potential buyer as a long term client. Provide them with the best customer service money can buy (and do that part for free!). Clients will provide more clients and word-of-mouth will get around!

#3. Obsess over what you do! Keeping up with the latest trends or tools of your trade can be tough but take time out of every week (or every day!) to read up on whats going on in your field. Knowledge is power, and the more up-to-date newsbreaking type of work that you do- the more the world will start to notice.

#4. Be unique! Don’t just do what everyone else does- you have your own mind and your own style… perfect it! Brand yourself! The more unique you are, the more you will stand out!

#5. If all else fails… advertise! Yes i know, a “duh” answer… but if you choose the right place to advertise and are willing to pry open your wallet, you can soon start making a name for yourself. The truth is, the more people see your brand or name, the more popular they assume you are… and remember, advertising doesn’t only bring in clients from that one advert but it brings clients from the one who’s seen your ad 20 times and brought it up in conversation when someone needed your service.