The Freelancer Pricing Conundrum

Whether you’re looking to get into freelancing, or in the thick of it, there always exists the topic of rates a freelancer should charge for his/her work. People adopt various methods of pricing their service, from hourly rates to one-time project fees. But how do you price yourself just right so you’re not too expensive and you’re not too cheap? Should you undercut the current market and work in bulk, or should you charge a little higher and take on less projects? After all, two of the great successes in retail are ASDA (for you Americans, it’s owned by Walmart) which is a supermarket which aims to keep the lowest prices possible, and Selfridges & Co, one of the much more expensive luxury stores in the UK. Well, let’s dig a little deeper into the topic and see what we can uncover.

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