How to Brand Yourself as A Freelancer

Guest writer Joe Balestrino is a Search Marketing Expert who has been helping business both large and small market their businesses online for over 7 years. Check out his blog Blog on internet marketing.

If you’re a freelancer, you know there’s a lot of competition out there. Regardless of what field you’re in, it’s imperative that you separate yourself from the crowd. Let’s face it, a Fortune 500 company isn’t going to hire just anybody. Something about you needs to grab their attention.

Let’s put aside how you typically win business for a moment. If you met someone in the street and didn’t have a business card or a pen, would they be able to find you based on your name? If you Google yourself, what would you find?

More and more employers turn to the Internet to see what they can find on potential new hires. It usually starts out with Google and then moves over to Facebook, Twitter and Linkedin. Why do hiring managers and HR personnel go to the net? It’s the easiest and fastest way to find information that normally won’t make a resume, which is a document that the person applying has full control over.

So how can you better brand yourself as a freelancer? Here’s what I recommend:
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How To Get More Freelance Gigs Using Viral Marketing

Many startup freelancers ask us how to get more clients – it’s the question that’s on everyone’s mind. While marketing and spreading the word about your services yourself is a good way to go about this, nothing beats getting others to spread the word about your services. Yes, it’s true, other people can and will market your services naturally, you just have to hit the right keys – and here are the keys you need to hit.

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Freelance Bootcamp #4: How To Establish Your Freelance Business

This is the fourth edition to the  Freelance Bootcamp series.

As a freelancer, you’re essentially a “one-man” business – although you may work in partnership with other freelancers (which is what I do) it’s still a lot about yourself, and how you conduct yourself when dealing with clients, deadlines, and the whole shebang. The fact that you’re a single person business does affect branding and establishing yourself as an industry professional quite a bit.

Here are a few tips and tricks to help you on your way of establishing your freelance business.

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