About Leo Babauta

Posts by Leo:

Why Guest Blogging is a Powerful Way to Gain Exposure for Your Blog

Every blogger has been there: you’ve been blogging for a few weeks, but not many people other than your close friends and relatives every stop by.

You ask your readers a question, and the response is a resounding silence. You need to find ways to gain exposure for your young blog.

And guest blogging is one of the most powerful ways of doing that.

When I first started Zen Habits, I faced this challenge, just like everyone else does. “I’m writing great stuff,” I would say to myself, “but no one is reading it. What do I do?”

I tried guest blogging, and it paid off big time. I now regrettably have to turn down requests to write guest posts elsewhere, just because I’m so busy writing. I wish I didn’t have to, because every time I do, I miss an opportunity, but there’s no question that guest blogging has been a major part of my success.

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